P&W, the International Design Consultancy has tasted the hot cake of success at the Pentawards earlier this year. The three-strong range cereals titled, Cookie Bites, Cocoa Sharks and Apple & Cinnamon Smiles, is devised to attain cut-through in a category stuffed with bright colors, synthetic flavors together with cartoon characters including licenses such as Flintstones and Count Chocula TV stars. While the Fresh & Easy products are devoid of artificial colorings, they have been promoted with a sense of fun for kids to enjoy their breakfast with fun.

P&W has designed the boxes into three individual characters, where each scoffs back a bowl of favorite meal. When compared to other competitors, the bold and graphic style of P&W stays unique to the market. In order to increase engagement and increase purchase, the company has created games like mazes and fun word-finders and has featured behind the pack. The long-standing relationship between P&W and Fresh & Easy has paved way for creation of three-strong range cereals. This fun-filled cereal pack with featured games, besides serving a fun element for the kids, offers true nutritional value.

From : P&W